Articles
HealthFocus International Experts are frequently quoted or featured in various industry publications. 

Insights on Consumer Segments and Trends
October 2007 - Steve Walton
Nutrition Business Journal
Today, almost all shoppers are health active (96% select foods for healthful reasons), a figure that has increased six points since 1990.  However...  More.

2007 State of the Industry:  A Healthy Outlook
September 2007 - Barbara Katz
New Products Magazine
"While we would expect that older boomers would be driving the increased use in low sodium products, it's actually the 18-29 year old consumers that have become considerably more concerned... More. 

Focus On... Articles
Barbara Katz, President, writes a column in Food Processing Magazine focusing on health and wellness issues worldwide. 
 
Focus On... Generation Y
August 2007
An opportunity like Generation Y hasn't been dealth to marketers since the baby boom.  More.

Focus On... Functional Foods
February 2007
Keep the food in functional foods: Consumers believe food can enhance health, but they are not consuming functional foods as a cure for particular health concerns.  More.

Focus On... Childhood Obesity
November 2006
In spite of all the press and the studies and the looming health issues, it appears parents are just not that concerned about childhood obesity.  More.

Focus On... The UK
September 2006
The opportunity lies in maintaining taste and offering real product improvement while also remaining true to your product category.  More.

Focus On... China
July 2006
All this economic development brings with it lots of stress; so there is opportunity in China to create brands and products that reduce stress and generally alleviate concern.  More.